What I do
Four things, done well. Every engagement is with me, Dan, directly — from the first call through launch and beyond.
Web design & development
Custom websites designed and built from scratch — fast, accessible, and easy to keep updated. I work in whatever stack fits the job: modern frameworks like Astro running on the edge, or finely tuned WordPress when a familiar CMS is the right call.
Recent examples: SODCO, the Leon Levy Foundation, and Quiet Clean.
E-commerce
Stores, product sites, and registration flows that turn browsers into buyers. Product pages, carts, checkout, and email — plus the conversion details in between: findability, speed, and fewer steps to yes.
Recent examples: Star In A Star, The Moon Hat, and the Art Studio NY class finder (case study).
Analytics
You can't improve what you can't see. I set up clean, privacy-respecting measurement, define the events that actually matter — inquiries, signups, sales — and turn the numbers into decisions: what to simplify, what to promote, and what to fix first.
AI
Practical AI, not hype. I make sites legible to AI agents and assistants so you stay findable as search changes, build AI-assisted content and data tooling, and add custom features — smart search, automation, agent-ready structured data — where they genuinely help your customers.
How it works
Every project starts with a short call, followed by a clear proposal with scope and price. No handoffs, no account managers: you work directly with me the whole way.
Tell me about your project