What I do
Four things, done well, and kept that way. Every engagement is with me, Dan, directly — from the first call through launch and beyond.
Web design & development
Custom websites designed and built from scratch — fast, accessible, and easy to keep updated. I work in whatever stack fits the job: modern frameworks like Astro running on the edge, or finely tuned WordPress when a familiar CMS is the right call.
Recent examples: SODCO, the Leon Levy Foundation, and Quiet Clean.
E-commerce
Stores, product sites, and registration flows that turn browsers into buyers. Product pages, carts, checkout, and email — plus the conversion details in between: findability, speed, and fewer steps to yes.
Recent examples: Star In A Star, The Moon Hat, and the Art Studio NY class finder (case study).
Analytics
You can't improve what you can't see. I set up clean, privacy-respecting measurement, define the events that actually matter — inquiries, signups, sales — and turn the numbers into decisions: what to simplify, what to promote, and what to fix first.
AI
Practical AI, not hype. I make sites legible to AI agents and assistants so you stay findable as search changes, build AI-assisted content and data tooling, and add custom features — smart search, automation, agent-ready structured data — where they genuinely help your customers.
Digital presence consultation
A website isn’t finished at launch. It needs continual care to stay up, current, and secure. And the web changes: how people search, what they expect, what it takes to be found. After launch I look after the site, host it when that makes sense, and update it as the web moves on. Together we look at the numbers and decide what to fix, what to promote, and what to do next.
Recent examples: Rockefeller Center and The Art Studio NY.
How it works
Every project starts with a short call, followed by a clear proposal with scope and price. Most clients keep me on afterward to keep the site up, current, and secure, and to advise on what comes next. No handoffs, no account managers: you work directly with me the whole way.
Tell me about your project